Section Two

Section Two
What to do and how to do it

Success

Detailed plans on what to do, the reasons for doing it, and my philosophy on why I believe it should be done like this.

Introduction to Section Two

I am going to write a book about starting my own business. I am going to explain everything in great detail as to what I am going to do. I am going to cover in full detail everything that brought me to this decision, my own personal reasons and my ideology on working.

I have finally committed to start working on my own and for myself. I have so many things that I want to accomplish and achieve not only for myself, but also for the benefit of others that I care about. This document will be my personal manifesto; all my ideas will be presented here in. This is a continuing effort on my part to make this business happen, and I will continue to learn and write this book. However, this is not just theories and ideas. These ideas have to be put into practice immediately.

From this day forward, I will make this business my life’s work. This is what I want to do for the next 20 years. This business will support me and my family for the rest of my life, this business will be my legacy.

I resolve not to quit, give up or let any obstacle stand in my way. I will build a successful business not matter what it takes.

Signed

David W Coon 10/21/06

The basic business plan outline version 1.05

I am going to be the owner of two kinds of Apartments for rent: What I am calling ‘cheap housing’ and ‘hpst’ (high profit, short-term) housing. The cheap housing assets are going to be used primarily for equity investments later, meanwhile providing me cheap housing to rent out to generate surplus money to spend on hpst housing.

The hpst housing is the main business cash generation investment. These are fully furnished apartments with full room services, including laundry service, cleaning service, shopping services full dinner menu and more. Car rentals and full driving service (pick up clients at airport) will also be available in the future. This is where most of the company profits will come from, because these are going to be more expensive then normal apartments. Every detail is explained from start to finish in this book about how these hpst apartments will make money. And how they will be financed, promoted, furnished and operated are all explained in tremendous detail.

Therefore, my business will control both cheap housing (five or more units) and high profit, more upscale living apartments (5 or more units each). This company will have a full range of services provided to all apartments and will generated money in two ways: short term and long term. Primary way to make money in the short term is rent surpluses (money made after monthly mortgages paid). The second, long term way is all houses will build equity. I have plans on re-finishing the cheap housing units to increase their house value. After 5 years, refinance to lower mortgage payments and invest all that money into high yield accounts (12% interest accounts doubles money every 6 years). This is where all the large money is going to be made. Details on how this works later. With in 10 years of the start of this business, the mortgage money refinanced alone will be worth millions of dollars. Plus the continued income of rent profits (several thousand a month), plus equity (house value gained from mortgage minus interest will be close to a million in assets alone).